Dunkin's 2025 Super Bowl Ad Is A Full-Blown 'Movie'

It may seem as if Super Bowl LIX is all about sequels as we again see Philadelphia Eagles and Kansas Chiefs face off. So what better time to release a Super Bowl ad sequel? Dunkin' has just released a redux of its 2024 "DunKings" Super Bowl ad, titled "DunKings 2: The Movie." In its full length, the spot runs for a little under seven minutes. However, a pared-down 60-second spot is airing during the actual game. 

The film picks up where 2024's "DunKings" left off, with famed Boston native and avid Dunkin' fan Ben Affleck teaming up with his brother Casey Affleck to attend a fictional coffee conference (where surely everyone is arguing over things like the right coffee grind). This time, however, the two DunKings are in a more humble position, signing autographs for a dubious young fan who laments the loss of last year's DunKing member Matt Damon, among others. At least behind Ben and Casey is former Patriots coach Bill Belichick and his girlfriend, Jordon Hudson. 

The real coup for the Afflecks is the acquisition of method actor Jeremy Strong, who spends the bulk of the film preparing for his role as Paul Revere (partially by communing with coffee beans in a variety of ways). The new ad campaign focuses on the chain's Massachusetts roots. The new movie is a who's who of Boston icons and Affleck associates, digging in to the chain's working class, coffee-centric reputation, all while showcasing its extensive menu. And though the full ad isn't airing during the Super Bowl, you can watch it in its full length here.

While the ad has Ben and Casey take digs at the coffee competition — including some jokes at the expense of rather obvious stand-ins for the green-aproned Starbucks crew (hey, many still love those handcrafted Starbucks drinks) and an unnerving version of McDonald's coffee ventures — the ad, in its nearly seven-minute glory, really belongs to Jeremy Strong. Much of the ad follows Strong as he bathes in coffee beans and critiques the conference décor and staff for historical inaccuracies (how could someone forget their periwig, he moans). 

The spots digs even deeper into its love for Boston with Strong's role as Paul Revere, aligning the American Revolutionary icon with the chain as he presents a call to action for all Dunkin' lovers. "The highbrow roasters are coming!" Strong declares, reading from a scroll as drummers play in beat. He then declares, "I'm all in for Dunkin'!" But what the ad is really asking is this: are you all in for Dunkin'?