Bosch's 2025 Super Bowl Ad Features A Rather Suave Antonio Banderas
Super Bowl LIX is just around the corner as fans around the country are preparing their football-shaped crescent roll bites and billions of chicken wings in anticipation of the big game. Yet the clash between the Kansas City Chiefs and the Philadelphia Eagles isn't the only entertainment in store for football fanatics on February 9. The captivating commercials that fill in the game coverage gaps are what most folks talk about the next day around the water cooler, and the leading global supplier of technology and services — Bosch — has an ad lined up for this year's game featuring Antonio Banderas that folks are sure to enjoy.
The advertisement begins with Banderas walking toward the fridge in a casual robe as if he's getting ready to have a midnight snack. Upon opening the door to the refrigerator, his casual wardrobe transforms into a suave suit as he states that using the Bosch appliance makes him feel like "Antonio Boschderas." The commercial then moves on to highlight how Bosch power tools can turn everyone into the best version of themselves.
A Macho Man lookalike is also in Bosch's Super Bowl ad
Once Antonio Banderas is donning his ultra-smooth attire, the camera focuses on a man holding a drill nearby. He tells Banderas that using Bosch power tools makes him feel like the Macho Man Randy Savage as he transforms into the iconic wrestler character and takes on his signature gravelly accent. The newly minted Macho Man gets a little excited and decides to execute an elbow drop on the kitchen table, demolishing it in one go.
The advertisement ends with the company's slogan for its multi-year marketing campaign: The more you Bosch, the more you feel like a Bosch. It will be the first time that the company has advertised during the Super Bowl, and you can catch it airing sometime during the fourth quarter of the big game. Bud Light's Super Bowl ad featuring Post Malone at a cul de sac party might make dad socks look cool, but it will be a challenge to compete for the best game day advertisement when the competition features the Macho Man and Zorro himself.