Coffee Mate's Super Bowl Ad Is Too Tonguey To Handle

With the 2025 Super Bowl ad blitz in full swing, we thought we'd seen ridiculousness. We've witnessed anthropomorphic sloths slinging paper in the office in Coors Light's spot and hosted a cul-de-sac party with Post Malone wearing "dad socks" for Bud Light. Somehow, improbably, we've also watched Adam Brody summon Andy Reid's mustache in a Pringles ad. Nothing prepared us, however, for Coffee mate's Super Bowl commercial, which features a dancing tongue grooving to the dulcet strains of Shania Twain. Yes, you read that correctly. No, it wasn't a fever dream — at least, we don't think so. 

Coffee mate's ad, viewable here on YouTube, sets up its Cold Foam Creamer, which comes in multiple flavors. As the spot opens, two men sit on the couch in a humdrum living room. One sprays a generous dollop of cold foam onto his drink. Sipping it gives him a foamy milk mustache, which he licks. All of a sudden, his pupils dilate, his head falls back ... and then, things get nutty.

Rising from the man's mouth is his oversized, glistening tongue, which seems to sparkle as if bathed in body glitter. As Shania's sultry voice coos, "let's go, tongues!" (putting one in mind of the iconic first line of Twain's smash hit "Man, I Feel Like a Woman"), the tongue starts to gyrate sinuously, contorting itself into a heart shape as fireworks pop overhead and Twain chants, "gimme cold foam, gimme cold foam." The tongue wiggles! It plays the chimes! It dislocates itself from the man's mouth — which sounds gruesome on paper, but is actually oddly cool — and flips in mid-air to the sound of an audience cheering, culminating in a quick flash back to reality, where both men spray Coffee mate Cold Foam directly into their open mouths.

In an email to Foodie, Coffee mate dubbed the tongue "Foam Diva" and boasts that it "might just rival the halftime show headliner!" We're not sure if the undulating pink tongue can go toe to toe with Kendrick Lamar, but it's a safe bet that the utterly unserious spot will land on several round-ups of the most memorable Super Bowl ads. Once you hear that Shania jingle, you are not getting it out of your head.