Instacart's 2025 Super Bowl Ad Makes A Splash With The Most Famous Brand Mascots

Instacart's competitor Uber Eats has an ad this year with food celebrity royalty Martha Stewart, but Instacart raised the bar with its new commercial set to release before the big game. The grocery delivery service has an advertisement lined up for Super Bowl LIX featuring several notable brand mascots rushing across town to deliver an order. Mountain Dew's Puppy Monkey Baby is seen on a hilltop commanding fellow mascots to action before Chester Cheetah of Cheetos fame sets things in motion by calling to "release the hounds." This spawns hundreds of Heinz Wiener Dogs charging across a field.

The Pillsbury Dough Boy catches a ride on one of the adorable costumed dogs while the Jolly Green Giant strides through the city — with Mr. Clean sprinting to keep up the pace. The Energizer Bunny parachutes down toward the streets as the mascots continue on their mission to deliver an Instacart order, and at one point, the Kool-Aid Man bursts through a business window, uttering his iconic phrase, "Oh yeah!" 

Even the Old Spice Guy gets in on the action, proclaiming, "I'm on a porch," before transforming into one of the brand's products. The ad will be giving Bud Light's Super Bowl commercial featuring a cul de sac party with Post Malone and Shane Gillis a run for its money as one of the best Super Bowl commercials this year.

Instacart's new advertisement isn't the only move the company is making ahead of the gridiron battle between the Kansas City Chiefs and the Philadelphia Eagles. The company is offering a week of game day deals and free snacks with orders placed through the Instacart app from February 2 through February 9. What's more, if you happen to live in New Orleans — home of Super Bowl LIX — one of the iconic brand mascots may actually deliver your order to your door.

The Oscar Meyer Wienermobile will be escorting Chester Cheetah, the Kool-Aid Man, the Pillsbury Dough Boy, and the Green Giant throughout the city to assist in completing orders. The delivery service is encouraging anyone who witnesses these iconic brand mascots delivering their order to snap a pic and tag Instacart on their preferred social media platform. The ad campaign is part of Instacart's newly unveiled "We're Here" brand, and it is sure to make its mark on fans once it is released before the big day.