How Did Twix Get Its Iconic Name?

Twix has been delighting candy lovers with its biscuit, caramel, and chocolate trifecta for decades, but its name has always sparked curiosity. Originally launched in the U.K. as "Raider" in 1967, the candy bar rebranded as Twix when it hit U.S. shelves in the late '70s. By 1991, the Raider name was officially retired worldwide. But why the Twix name? The question has sparked plenty of speculation, with fans guessing it could be short for "betwixt" or a playful nod to its "twin stick" packaging.

In 2018, the brand clarified that "Twix" is indeed derived from "twin sticks," putting years of debate to rest. Even so, some fans continue to float their own theories, adding a touch of mystery to this iconic candy. And while its origins are certainly unique, it's nothing like the hidden story behind Fig Newtons.

This imaginative narrative was used to reinvigorate the brand, inviting fans to pick a side and sparking debates among candy enthusiasts. It's the kind of ingenuity that helped Twix avoid the fate of other Mars products, like Kudos snack bars, which couldn't carve out a lasting place in the market.

Beyond its name, Twix has captivated candy lovers with marketing strategies that cemented its place in confectionery history. One of the most notable campaigns is the amusing "Left Twix vs. Right Twix" rivalry. This clever promotion spun a fictional tale of two feuding brothers, Earl and Seamus, who couldn't agree on the perfect way to craft the candy bar. Their feud supposedly led to the creation of Left and Right Twix factions, each claiming superiority. Spoiler alert: the actual candies are identical, but the spirited competition gave consumers a new reason to talk about Twix.

Fortunately, the playful feud between Left and Right Twix didn't land the bar in the list of discontinued candy bars we're probably never getting back. Its clever branding and focus on indulgence have secured its spot as a candy aisle staple for decades. For many, Twix's combination of crunch and caramel has proven timeless, and its ability to adapt to changing tastes has kept it relevant. With campaigns that capture imaginations and a flavor profile that appeals to just about everyone, Twix remains a favorite on candy aisles everywhere — and it's likely to stay that way for a long time.