Why The Heck Does Chick-Fil-A Need Its Own Streaming Platform?
Chick-fil-A is famous for serving customers delicious chicken sandwiches, but not on Sundays. Earlier this year, the company tried testing out a new drink and club sandwich, but more recently, it has ventured into less familiar territory. The entertainment scene seems to be Chick-fil-A's next venture as it has been announced that the chicken chain plans to release a streaming service later in 2024, hoping that it will be more popular than Costco's recent foray into the chicken sandwich game.
What, you ask, is going to be featured on the platform? There are no named programs as of yet, but there are indications that the company has been working with a few major production studios to produce unscripted, family-friendly reality shows. With reality TV struggling in recent years, this may be a ripe opportunity to reach an audience looking for something different. This isn't Chick-fil-A's first rodeo when it comes to entertainment. In 2022, the company began producing a series of animated short films titled "Stories of Evergreen Hills" — these were centered around the theme of spreading joy for Christmas. Now, it appears Chick-fil-A is branching out by creating unscripted television as well as game shows.
What can we expect from Chick-fil-A's streaming platform?
One of the rumored programs on Chick-fil-A's upcoming streaming service is some manner of family-friendly game show. The company is said to be working with Glassman Media, the producers of the reality series "Average Joe," the Fox game show "Spin the Wheel," and the hit NBC game show "The Wall", to produce similar content under its banner. It has also been in contact with Sugar23 for the streamer, which is responsible for delivering shows like HBO's "True Detective." It appears this new program has already secured a 10-episode order from Chik-fil-A
Brian Gibson, with undertakings like History's "Top Gear" and Fox's "The X Factor" under his belt, has been tasked with the job of programming lead. On top of unscripted shows, the upcoming streaming service is interested in releasing some scripted programs and animated projects. It is also said to be interested in licensing pre-existing content. Given the strong feelings that some harbor about Chick-fil-A and its food, it's anyone's guess as to how successful this bid to step into the streaming ring will be. The company is surely hoping that the effort doesn't meet the same fate as Chi-Chi's Mexican Restaurant or Quiznos sandwich shops, but only time will tell.